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Integrated
reportfor the year ended 31 March 2015

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CHAIRMAN’S
STATEMENT

Reflecting on the inroads Vodacom has made in democratising access to voice and data services over the last 20 years is instructive. What comes across in a review of the milestones over this time is how each subsequent generation of network technology was deployed much faster than the last, and how Vodacom has sought to systematically offer better value to customers. In combination this has extended access to voice and data services to more people by driving coverage and affordability.

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WHO WE ARE

Vodacom was founded in 1994 and is a leading African unified communications provider, providing a wide range of services, including mobile voice, messaging, data and converged services to

61.6mcustomers.

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HOW WE DO BUSINESS

Through our business model we sustain a high level of investment in the critical elements that enable us to deliver value to our customers, sustain and grow our revenues and maximise our profits. This provides the capital we need to reinvest in our business, and ensures we can continue creating value for our stakeholders.

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WHAT WE OFFER

Consumer

Our core consumer services are voice, messaging and data, which are delivered to many different devices connected to our world-class networks.

Business

Vodacom Business delivers total communication solutions to meet the needs of the public sector and large, medium and small enterprises.

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THE VALUE
WE CREATE

Connecting people and enabling businesses are the main outcomes of the mobile and fixed network services we offer. Communication improves quality of life, enables efficiency, connects supply and demand, and supports the sharing of information and data between individuals and businesses.

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Q & A
WITH THE CEO

Our networks are our fundamental point of differentiation. We’ve invested and continue to invest, more than our competitors to give us the widest coverage, the capacity to handle massive data growth, and the latest technology. We believe that investing in our networks contributes to the creation of shareholder value, and Vodacom has delivered a TSR of 261% since listing.

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WHAT WE’RE AIMING FOR

THREE-YEAR TARGETS TO 31 MARCH 2018

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  • Customer

    Clear NPS
    leadership

    Clear market share leadership in all markets through segmented offerings and best distribution.

    Grow NPS and brand leadership through sustained network leadership, differentiated customer experience and best value. Consistently achieve a five-point lead.

  • Growth

    Diversify revenue
    to deliver growth

    Grow data revenue to 40% of Group service revenue.

    Grow total enterprise contribution to 30% of Group service revenue.

    Grow fixed-line in South Africa through fibre to the home and fibre to the business connections.

    Grow contribution of non-South African entities to 30% of Group service revenue.

    Grow contribution from new services to 5% of Group service revenue.

  • Operations

    Deliver cost and
    process efficiency

    Drive cost efficiencies in each of our core mobile businesses to ensure cost growth of 0.5% (0.5 ppt delta) lower than revenue growth.

  • People

    Best talent,
    best practice

    Drive people transformation through diversity, acquiring new skills and growing talent. Engagement score of 80.

  • Reputation

    Transform society and
    build stakeholder trust

    Proactive engagement with government and stakeholders to ensure achievement of each country’s broadband goals and contribute to initiatives which make a positive impact on societies. Clear reputation leadership among telcos in all markets.

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CUSTOMER

We strive to provide our customers with the best experience through offering the best value, best network and best services.

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OPERATIONS

The challenging economic, regulatory and competitive environment we faced this year placed pressure on our revenue growth.

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PEOPLE

Our people are a key determinant of our success.

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REPUTATION

What we do changes people’s lives.

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Q&A
WITH THE CFO

Creating long-term shareholder value, which requires that we continue to deliver value to our customers, is an important consideration in allocating our capital efficiently. Our strong return on capital employed is evidence of our efficient use of capital. We allocate our capital efficiently to projects that will create long-term value for shareholders.

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GOVERNANCE
REVIEW

We sustain our ability to create value for all our stakeholders through maintaining robust ethics, governance and risk management processes and structures. We are also aligning our remuneration approach to our customer focus, which will further strengthen sustainable value creation in the Vodacom Group.

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ADMINISTRATION

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