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Our performance
Our business
Governance review
Administration
Overview
DRC
Year ended 31 March
2016
2015
Active customers
1
(thousand)
8 527
11 216
Active data customers
2
(thousand)
1 996
2 338
MOU per month
4
39
41
Total ARPU
5
(rand per month)
42
32
Total ARPU
5
(USD per month)
3.0
2.9
Number of employees
613
694
NPS #4
0^
27
Service revenue market
share (%) #1
35.0^
34.7
Our 2016 performance
Vodacom DRC delivered a solid performance for the year, with
strong service revenue growth and EBITDA margin expansions.
All operators are now adhering to the regulated retail price floor
set by the regulator for voice. The service revenue growth is
underpinned by strong data revenue growth coming from the
increased growth in data traffic of 120.0%, driven primarily by
the uptake of data bundles and low cost smartphones.
Active customer numbers were negatively impacted as we
disconnected customers to comply with the government’s
customer registration requirements. To drive new customer
acquisition we have deployed a mobile app and increased the
points of registration across the country.
Vodacom DRC has the widest coverage in the country, connecting
people in some of the most remote and rural areas. We continued
to invest aggressively in our network, increasing the number of 2G
and 3G base stations. This has resulted in a significantly improved
experience for our customers, evidenced by our positive NPS scores
in network quality and network coverage. M-Pesa continues to gain
momentum, driven mainly by active customer growth of 23.4% as
we expanded our distribution channel and grew our ecosystem.
We renewed our 2G licence to 1 January 2028 and secured
additional spectrum in the current year.
Our commitments
In the year ahead, we will continue to focus on driving our
customer value management programmes, improving our
network and delivering low cost smartphones, as well as
increasing the broadband Internet rollout for our EBU
customers. Cost efficiency initiatives will remain key in
delivering improved profitability.
Tanzania
Year ended 31 March
2016
2015
Active customers
1
(thousand)
12 375
12 172
Active data customers
2
(thousand)
5 415
5 265
MOU per month
4
124
149
Total ARPU
5
(rand per month)
39
42
Total ARPU
5
(TZS per month)
5 972
6 530
Number of employees
546
531
NPS #2
54^
54
Service revenue market
share (%) #1
39.3^
44.2
¥
Our 2016 performance
Despite the challenges associated with the weak economic
environment, exchange rate volatility and increased price
competition, Vodacom Tanzania increased its customer base to
12.4 million. Our main driver of revenue growth was M-Pesa
revenue, which increased 10.5% year-on-year. M-Pesa customers
now account for 56.8% of our customer base. M-Pawa, the first
savings and loans product based on a mobile platform, is doing very
well. Launched in partnership with the Commercial Bank of Africa,
M-Pawa has 1.6 million customers. During the year, we launched
International Money Transfer services enabling customers to send
money to Kenya via M-Pesa. Moving onto the new M-Pesa platform
has helped us to improve service levels and increase the number of
customers using our financial services offerings.
Mobile data revenue grew strongly, driven by higher smartphone
penetration, improved network performance and increases in the
take-up of our data-only bundles. We increased our 2G population
coverage to 87.3% and 3G to 22.9%, which helped us improve our
data speeds and manage the growth in data demand. Ookla tests
performed in March 2016, show that our 3G network is delivering
twice the average download speed of our competitors. The rising
satisfaction with network quality and coverage has been the key
driver in closing the NPS gap between our competitors.
While the weakening of the Tanzanian shilling against the US dollar
by 23.5% impacted operating and capital expenditures, we improved
margins from good execution of our cost savings programme.
Our commitments
Our focus next year is on growing customer numbers by
strengthening our customer segmentation offers and improving
our brand perception. We have plans in place to deliver on our
customer CARE propositions and accelerate our Enterprise plans.
We launched LTE/4G subsequent to year end and will soon go
live on the new platform for M-Pesa. This will have a deeper focus
on customer value management with new technology and
people capabilities being built.
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