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Mozambique
Year ended 31 March
2016
2015
Active customers
1
(thousand)
4 826
4 877
Active data customers
2
(thousand)
2 112
1 879
MOU per month
4
104
113
Total ARPU
5
(rand per month)
54
52
Total ARPU
5
(MZN per month)
169
149
Number of employees
466
417
NPS #1
59^
52
Service revenue market
share (%) #1
43.7^
44.0
¥
Our 2016 performance
Vodacom Mozambique delivered a strong performance, maintaining
market share and NPS leadership. Our service revenue growth is
attributable to good performance in both voice and data. Customer
growth was negatively impacted by the government’s customer
registration requirements.
Data is our key growth area and now contributes 20.7% of service
revenue. Active data customers increased 12.4%, while data traffic
grew 155.8%, supported by increased sales of Vodacom branded
smartphones, the introduction of Vodacom-branded tablets and
improved network quality. We increased the number of 3G base
stations to maximise on this growing data demand.
Our commercial strategy is showing great results. We achieved
customer growth by enhancing our distribution model. Our prepaid
loyalty programme is resulting in improved churn as customers are
rewarded for staying with Vodacom for longer. We enhanced our
data bundles and launched ‘Just 4 You’, giving our customers
personalised offers and driving the adoption of bundles. Our M-Pesa
customer base grew more than threefold as we expanded the
ecosystem by launching more services such as water payments and
TV channel payments. We have also driven awareness of M-Pesa
products through various marketing initiatives.
Depreciation of the Mozambican metical against the US dollar
by 39.5% this year posed a challenge in containing costs.
We performed well despite the devaluation and delivered a
small improvement in EBITDA margin.
Our commitments
Our key focus areas are on network expansion, maintaining
quality and resilience, optimising the radio network to cope
with data usage and increasing the rollout of optical fibre. We
will continue to drive customer CARE initiatives to improve
customer experience; this will be assisted by the migration to
the new M-Pesa platform.
Lesotho
Year ended 31 March
2016
2015
Active customers
1
(thousand)
1 399
1 268
Active data customers
2
(thousand)
532
396
MOU per month
4
75
59
Total ARPU
5
(rand per month)
62
53
Number of employees
202
183
NPS #1
81^
74
Service revenue market
share (%) #1
77.4^
74.7
¥
Our 2016 performance
Vodacom Lesotho has achieved an important milestone this year
of more than R1 billion in revenue. ARPU was positively impacted by
voice and data revenue growth. We have maintained our market
share during this period, and we have a lead in NPS of more than
five points ahead of our nearest competitors.
Data revenue was driven by a 34.3% increase in active data
customers. More than 75% of data revenue is now in bundle and
monthly usage increased by more than 127%. We continue to drive
smartphone penetration via our Vodacom Kicka and Smart Tab
device sales. We increased the number of LTE/4G, 3G and 2G base
stations to cater for the growing demand for data, with 2G and 3G
now covering 96.0% and 96.3% of the population respectively. Our
service licence was renewed for another 20 years, expiring in 2036.
M-Pesa revenue continues to grow strongly, with M-Pesa customers
more than doubling. We launched cross border money transfer from
South Africa and improved our ecosystem enabling customers
to pay for more services using M-Pesa.
Our commitments
Our focus areas for the next year are to continue our LTE/4G
and fibre rollout, increase M-Pesa activity and continue our
customer CARE initiatives to reward customer loyalty.
Vodacom Group Limited
Integrated report for the year ended 31 March 2016
52