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Growth
Globally, we are seeing a rapid technology migration to
higher-speed mobile broadband networks and the increasing
adoption of smartphones and other connected devices as part
of a move to the ‘Internet of Things’. Collectively, this is driving
substantial growth in data traffic. Mobile is at the heart of the
new digital ecosystem; GSMA 2015 has predicted that in the
period to 2020, mobile’s contribution to global GDP will grow
at a faster rate than the rest of the global economy. This brings
significant opportunities, as well as some important challenges,
associated in particular with the rapidly changing nature of
competition in this area. To build resilient revenue streams and
secure future growth opportunities, we are investing in
diversifying our business across a range of focus areas.
Our strategic targets and
performance in 2016
Strategy
Non-South African
entities contribution
26.6%
^
New services
contribution
Data revenue
contribution
31.9%
^
Enterprise
contribution
20.5%
^
4.2%
^
Vodacom Group Limited
Integrated report for the year ended 31 March 2016
28
Grow data revenue to
40%
of Group service revenue.
Grow total enterprise
contribution to
30%
of
Group service revenue.
Grow contribution
of non-South African
entities to
30%
of
Group service revenue.
Grow contribution from
new services to
5%
of
Group service revenue.
^ These items were the subject of the limited assurance
engagement performed by EY.
Grow fixed-line in South Africa through fibre to
the home and fibre to the business connections.
2016: 1 223
^
connections