09
Our performance
Our business
Governance review
Administration
Overview
What we offer
We have over 61 million active individual customers using our wide range of products and services, all of which are available on either
contract, top-up or prepaid. Our consumer products and services include voice, messaging and data across mobile and fixed networks, as
well as financial services, self-service care and entertainment offerings. We also provide various communication solutions to our enterprise
customers in the public sector, and amongst large, medium and small enterprises. These include connectivity and unified communication
services, cloud and hosting, managed mobility and data security.
Our products and services
Unified
communication
• voice
• messaging
• video
Cloud and hosting
Connectivity
• wireless
• fixed
• mobile
Managed mobility
• Internet
of Things
(IoT)
Security
Our
products
and services
Enterprise
Consumer
services
Consumer
products
Voice
mobile and fixed
Data
mobile broadband,
mobile internet, fixed
Messaging
SMS and MMS
Financial services
• M-Pesa
• M-Pawa
• insurance
• mHealth
• mAgriculture
Self-service care
• MyVodacom App
• Vodacom online
• Unstructured
Supplementary Service
Data (USSD) self-help
Entertainment
• music streaming
• video entertainment
• gaming
• sports
55%
51%
Mobile voice
6%
5%
Mobile interconnect
5%
5%
Mobile messaging
27%
32%
Mobile data
2015
2016
2016
7%
7%
Other service revenue
2015
Group service revenue composition (%)
Group customer service revenue composition (%)
42%
42%
Mobile contract revenue
58%
58%
Mobile prepaid revenue
2015
2016
2016
2015




