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To empower everyone to be

confidently connected

Our Purpose

Why we exist

We’ve aligned our purpose to

Vodafone’s, to express that

empowerment is at the heart of

everything we do and touches every

part of our business.

Diversify

revenue

to deliver

growth

Growth

Deliver cost

and process

efficiency

Operations

Reputation

Transform

society and build

stakeholder trust

Customer

Best value

Best service

Best network

People

Best talent

Best practice

Creating value:

The Vodacom Way

Our Strategies

We’ve set three-year goals with related targets for

each of our five strategies. Reaching our goals

will make us more competitive, enhance our ability

to respond to regulatory and macroeconomic changes

and make us more effective in our growth areas.

Best network, best value,

best service

Our Vision

Where we’re going

We’re focusing on making our vision real,

specifically through our brand promise of

best network, best value and best service,

and everything that goes into keeping

our promise.

Speed, simplicity

and trust

Our Way

How we need to do it

The Vodacom Way is the antidote to

bureaucracy. If something fails this test,

we find another solution.

Vodacom Group Limited

Integrated report for the year ended 31 March 2016

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