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Reviewing our performance against our previous three-year strategic goals
Three years ago we revised our Group strategy and agreed a set of five strategic objectives aimed at enhancing our competitiveness and
delivering in our growth areas. Each of these objectives was accompanied by ambitious aspirational goals and targets. A summarised review of
our performance on these targets is provided below. While we have not achieved all of the targets, we have nevertheless made significant
progress in each of the targeted areas, and have built a very strong platform from which we can achieve our recently launched Vision 2020.
Progress at
Strategic
pillar
Measure
31 March 2017
31 March 2017
31 March 2016
31 March 2015
Customer
Market share
Market leader in
all markets
#1
in all markets
#1
in all markets
#1
in all markets
NPS score
#1
in all markets
#1
in all markets, except
Tanzania (#3) and
Mozambique (#2)
#1
in all markets, except
Tanzania (#3) and the
DRC (#4)
#1
in all markets, except
Tanzania (#2) and the
DRC (#3)
Brand
leadership
position
#1
in South Africa
Users
1
:
91%^
Non-users
2
:
36%^
#1 in South Africa
Users:
96%
Non-users:
39%
#1 in South Africa
Users:
95%
Non-users:
36%
#1 in South Africa
Growth
Data revenue
contribution
40%
of Group service revenue
36.3%^ 31.9% 26.7%
Enterprise
contribution
30%
of Group service revenue
22.4%^ 20.5% 18.4%
Fixed-line
connections
Increase number
of connections
3 483^
connections
1 223
connections
Soft-launched
Non-South
African entities’
contribution
30%
of Group service revenue
24.6%^
26.6%
24.6%
New services
contribution
5%
of Group service revenue
4.8%^
4.2% 3.9%
Operations
Cost growth
vs service
revenue growth
0.5ppts
lower than service revenue
growth
1.2ppts
^
lower
2.4ppts
lower
2.2ppts
higher
People
Engagement
score
80
79^
76
76
Reputation
Reputation
survey
#1
in all markets
#1
in all markets
#1
in South Africa
Not measured
^ These items were the subject of the limited assurance engagement performed by KPMG.
1. Users are customers who are currently using the brand and will continue to use it.
2. Non-users are customers who are not using the brand and would consider using it in the future.
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Our business
Operating context
Delivering on our strategy
Our governance structure
Administration
Achieved target.
Partially achieved.
Not achieved.