Reviewing our performance against our previous three-year strategic goals

Three years ago we revised our Group strategy and agreed a set of five strategic objectives aimed at enhancing our competitiveness and delivering in our growth areas. Each of these objectives was accompanied by ambitious aspirational goals and targets. A summarised review of our performance on these targets is provided below. While we have not achieved all of the targets, we have nevertheless made significant progress in each of the targeted areas, and have built a very strong platform from which we can achieve our recently launched Vision 2020.

                Progress at      
Strategic pillar   Measure   31 March 2017   31 March 2017   31 March 2016   31 March 2015  
  Market share   Market leader in all markets   #1
in all markets		   #1
in all markets		   #1
in all markets		  
  NPS score   #1
in all markets		   #1
in all markets, except Tanzania (#3) and
Mozambique (#2)		   #1
in all markets, except Tanzania (#3) and the
DRC (#4)		   #1
in all markets, except Tanzania (#2) and the
DRC (#3)		  
  Brand leadership position   #1
in South Africa		   Users1: 91%^
Non-users2: 36%^
#1 in South Africa		   Users: 96%
Non-users: 39%
#1 in South Africa		   Users: 95%
Non-users: 36%
#1 in South Africa		  
  Data revenue contribution   40%
of Group service revenue		   36.3%^   31.9%   26.7%  
  Enterprise contribution   30%
of Group service revenue		   22.4%^   20.5%   18.4%  
  Fixed-line connections   Increase number of connections   3 483^
connections		   1 223
connections		   Soft-launched  
  Non-South African entities’ contribution   30%
of Group service revenue		   24.6%^   26.6%   24.6%  
  New services contribution   5%
of Group service revenue		   4.8%^   4.2%   3.9%  
  Cost growth vs service revenue growth   0.5ppts
lower than service revenue growth		   1.2ppts^
lower		   2.4ppts
lower		   2.2ppts
higher		  
  Engagement score   80   79^   76   76  
  Reputation survey   #1
in all markets		   #1
in all markets		   #1
in South Africa		   Not measured  

^ These items were the subject of the limited assurance engagement performed by KPMG.
1. Users are customers who are currently using the brand and will continue to use it.
2. Non-users are customers who are not using the brand and would consider using it in the future.

Strategic pillar
Measure
Market share
NPS score
Brand leadership position
31 March 2017
Market leader in all markets
#1
in all markets
#1
in South Africa
31 March 2017
#1
in all markets
#1
in all markets, except Tanzania (#3) and
Mozambique (#2)
Users1: 91%^
Non-users2: 36%^
#1 in South Africa
31 March 2016
#1
in all markets
#1
in all markets, except Tanzania (#3) and the
DRC (#4)
Users: 96%
Non-users: 39%
#1 in South Africa
31 March 2015
#1
in all markets
#1
in all markets, except Tanzania (#2) and the
DRC (#3)
Users: 95%
Non-users: 36%
#1 in South Africa
Strategic pillar
Measure
Data revenue contribution
Enterprise contribution
Fixed-line connections
Non-South African entities’ contribution
New services contribution
31 March 2017
40%
of Group service revenue
30%
of Group service revenue
Increase number of connections
30%
of Group service revenue
5%
of Group service revenue
31 March 2017
36.3%^
22.4%^
3 483^
connections
24.6%^
4.8%^
31 March 2016
31.9%
20.5%
1 223
connections
Soft-launched
26.6%
4.2%
31 March 2015
26.7%
18.4%
Soft-launched
24.6%
3.9%
Strategic pillar
Measure
Cost growth vs service revenue growth
31 March 2017
0.5ppts
lower than service revenue growth
31 March 2017
1.2ppts^
lower
31 March 2016
2.4ppts
lower
31 March 2015
2.2ppts
higher
Strategic pillar
Measure
Engagement score
31 March 2017
80
31 March 2017
79^
31 March 2016
76
31 March 2015
76
Strategic pillar
Measure
Reputation survey
31 March 2017
#1
in all markets
31 March 2017
#1
in all markets
31 March 2016
#1
in South Africa
31 March 2015
Not measured
Achieved target. Partially achieved. Not achieved.