Creating value: The Vodacom Way

Creating value: The Vodacom Way
Our Purpose
To empower everyone to be
confidently connected
Why we exist
We’ve aligned our purpose to
Vodafone’s, to express that
empowerment is at the heart of
everything we do and touches every
part of our business.
Our Vision
Best network, best value,
best service
Where we’re going
We’re focusing on making our vision real,
specifically through our brand promise of
best network, best value and best service,
and everything that goes into keeping
our promise.
Our Way
Speed, simplicity
and trust
How we need to do it
The Vodacom Way is the antidote to
bureaucracy. If something fails this test,
we find another solution.
We’ve set three-year goals with related targets for
each of our five strategies. Reaching our goals
will make us more competitive, enhance our ability
to respond to regulatory and macroeconomic changes
and make us more effective in our growth areas.
Our Strategies
We’ve set three-year goals with related targets for
each of our five strategies. Reaching our goals
will make us more competitive, enhance our ability
to respond to regulatory and macroeconomic changes
and make us more effective in our growth areas.