Our strategy

Our strategic objectives
Customer Best network

Best value

Best service		  
  • Clear market share leadership in all markets through segmented offerings and best distribution.
  • Grow five-point NPS and brand leadership through network leadership, differentiated customer experience and best value.
       
Growth Diversify
revenue to
deliver growth		  
  • Grow data revenue to 40% of Group service revenue.
  • Grow contribution from enterprise to 30% of Group service revenue.
  • Grow contribution of non-South African entities to 30% of Group service revenue.
  • Grow contribution from new services to 5% of Group service revenue.
  • Grow fixed-line FTTx connections in South Africa.
       
Operations Deliver cost
and process
efficiency		  
  • Drive cost efficiencies to ensure cost growth 0.5% lower than revenue growth.
       
People Best talent

Best practice		  
  • Drive people transformation through diversity, skills and talent growth, achieving an Engagement Score of 80.
       
Reputation Transform
society
and build
stakeholder trust		  
  • Proactive engagement with government and stakeholders to achieve each country’s broadband goals and contribute to a positive impact on societies, achieving clear reputation leadership in all markets.